What is a Fractional CMO?

The missing piece to growth and avoiding wasted marketing spend.

A Fractional CMO or head of marketing is often the best choice for someone in a growth phase that isn’t ready to hire a full-time role.

A Fractional CMO or head of marketing is often the best choice for someone in a growth phase that isn’t ready to hire a full-time role.

If you don’t have a CMO, and you’re working with media buyers, creatives and agencies then you as the business owner become the CMO by default, with 100% of the responsibility and 100% of the cost if it works or doesn’t.

If you don’t have a CMO, and you’re working with media buyers, creatives and agencies then you as the business owner become the CMO by default, with 100% of the responsibility and 100% of the cost if it works or doesn’t.

Adding a strategic and project management piece into the team helps to share the responsibility of the vision, and the efficiency and consistency of all the specialist parties involved in delivering the work that will help achieve the result in the quickest possible way.

Adding a strategic project management piece into the team helps to share the responsibility of the vision, and the efficiency and consistency of all the specialist parties involved in delivering the work that will help achieve the result in the quickest possible way.

The missing piece to growth and avoiding wasted marketing spend.

About Pragya Chopra

Fractional CMO & Founder OnOffOnline CMOaaS℠ (CMO-As-A-Service)

Fractional CMO & Founder OnOffOnline CMOaaS℠ (CMO-As-A-Service)

Since 2018, Pragya has been working closely with marketing-led businesses in a CMO-As-A-Service capacity to help them increase their visibility & revenue through proven Marketing Strategies & Marketing Systems routed via OnOffOnline. Her industry-expertise lies digital awareness & revenue growth for B2C categories in FMCG, apparel, hospitality, media & lifestyle.

As a Fractional CMO, Pragya Chopra started her CMO-As-A-Service (CMOaaS℠) company, OnOffOnline, in 2021, to foster Marketing Leadership, Strategies & Systems as a strategic partner, allowing businesses access to professional marketing leadership & management at critical stages in their growth.

I’ve worked with 7-figure FMCG, apparel, hospitality, media & lifestyle companies to help them increase digital awareness & revenue with proven predictable strategies & built-in execution teams.

Recognition

Case Studies

Parker Pens

IAM By Dolly Jain

Hunkemoller By Reliance Brands

Are We Your New Marketing Team?

Pragya Chopra

Fractional CMO

BYOOOOOB

On-Demand Marketing Execution Team Partners

Rohan Mukherjee

Brand Consultant

Janvi Mankani

PR Consultant

Mint + Milk PR

Brand Building PR Expert Partners

Nikunj Dutt

Nikunj Dutt

Tech Expert